Gardening has always brought positivity to people’s life. It replenishes the surroundings and uplifts the aura of the place. It lightens up the mood of everyone whether they are in the office or at their homes. People have started buying more and more plants to have in their surroundings. As there are many varieties of plants such as indoor plants, decorative plants, office plants, people have also started gifting them to others on some occasions, to decorate their desk at the office or a corner in their room. During pandemic when a lot of people stayed home, they even started gardening as their hobby or even to grow fresh things on their own small lawn or backyard. Some of them liked their work during that time that they continued growing the vegetables or herbs. But if you are serious about gardening and you think you have a passion for the same, it is always great to start your own gardening business.
The trend has changed in past few years. More and more types of businesses have made use of the e-commerce industry to reach potential customers and sell their products online. Gardening produce and products are one of them. There are few websites or applications which sell gardening tools and other products online.
Where does it come from?
TrustBasket
TrustBasket is an e-commerce platform that sells gardening and home improvement products such as seeds, succulent plant, and gardening tools and materials
Nurserylive
Nurserylive is a one-stop-shop for all gardening related needs, the platform sells a variety of gardening products such as plants, pots, tools,garden decor, fertilizers, etc.
Plantguru
Plantguru.com brings nursery online to its customers by selling a wide range of natural plants and gardening accessories with a collection of plants, seeds, and bulbs etc
MyBageecha
gardening products at customer’s doorstep. It sells all garden essentials, pots and planters, moss frames, terrarium kits, garden decor, and much more.
As David Hobson said – “A garden requires patient labor and attention. Plants do not grow merely to satisfy ambitions or to fulfill good intentions. They thrive because someone expended effort on them”
Selling the garden products online to customers help them to complete their efforts of gardening by having everything they need, delivered to them. Now before you start planning for opening a gardening business there are some factors that you need to consider before taking the step. Gather proper knowledge – Before you go on to start your gardening business online, you should first gather the appropriate knowledge about the same. When one thinks of the word gardening, it may seem very simple, but in an actual sense, it really is not. Gardening not only requires a pot or a planter and seed, but it also requires a lot of other tools and material which completes the process of growing. Like any other business gardening too have a lot of products that can be divided into various categories.
How to start your own gardening business online ?
1.Lay down the complete idea –
Before starting the gardening business online one needs to lay down the complete plan. This includes which all products or gardening tools you are thinking to sell to customers along with knowing about all those products, where will you get the supply of these products, targeting a particular segment of customers or tapping untapped markets, studying about your competitors, opportunities that you can grab in this particular space, what will you charge for the products or any services you are offering, and coming up with what is unique about your online gardening business.
2.Select a Business model –
You also need to select a business model. This means that after all the research, you need to select to which particular segment of customers you are offering your products to. You can directly sell all the gardening products and tools to any customer in general, you can also sell the garnering products only to enterprises or to only residential grounds, and much more. In addition, you should also choose what services you are offering to your customers and what needs to be improved in the online gardening business, so that your website stands out and attracts customers.
3.Easy-to-use website or Application –
The most important step in starting your own online gardening business, you need to have a website or application that displays all the products you wish to sell with clear images and description, easy navigation, a smart search option, organized shopping cart, multiple payment options, and proper customer service.
4.Developing a Client Base –
Next step after you have a website or an application, one needs to carefully start building the client base for the website. This can be done by spreading word of mouth, cold calling places that generally have large gardening places or lawns like public schools, Colleges, hospitals, etc, recommending your friends and relatives to buy from your website and spread the experience and many other words.
5.Marketing Strategies & Creating an online presence –
Developing a marketing strategy is very vital for any business to start. It can be done by flyers on targetted places, creating a presence in exhibitions or trade shows, networking, and advertising on social media platforms like Facebook and Instagram. For creating an online presence, along with your official website and application, you can also make use of platforms like Facebook and Instagram, showcasing your products and attracting as many customers as you can.
5 Ideas for Starting Your Own online gardening business
1. Growing and selling herbs/seeds
Some people are very good at gardening either at home or in their backyard or on their lawn. Not all business owners have to acquire products and then sell online, some who have a passion for gardening can start their small business from home only. They can grow various items suitable to their places such as certain herbs like Parsley, Mint, Basil, Sage, Coriander, Bay Leaves, Aloe Vera etc.
2. Gardening Tools and materials
Another idea when it comes to starting your own gardening business online is by selling all varieties of gardening tools and materials. They include gardening khurpa, hand fork, gardening hand gloves, sprayer, cultivator, garden weeder, fruit picker, moth stick, hedge cutter, moss stick, watering can, etc. The materials can be termed to things like soil mixers, manures, seeds, etc.
3. Selling Garden Decor
Another category that small business owners can venture into is selling Garden Decor. Customers who like buying unique products or have an interest in beautifying their lawns, buy products like these. They are products such as decorative planters in different shapes and sizes, garden statues, bird statues, bird feeders, fences, garden fountains, pebbles, Pot stands, lights and furniture, and any other items that can be used to decorate a garden.
Selling Gardening kits
There are certain customers who love growing things but are not aware of what should they buy to do so. You can sell DIY gardening kits that include all the basic tools and materials to do gardening. The kit can include grow bags/pots, grow soil, seeds, instruction manual, water spray can, trowel, organic manure, etc. it depends on you what you include in the kids.
5.Garden Care products
If you do gardening, you must be aware of the problems that need to be controlled before all your plants get destroyed. These problems can be weeds, insects, fungal diseases, rats, ants, etc. Garden care products prevent all this from happening. These products include urea fertilizers, pesticides, disease control powder or solutions, organic manure, vermicompost, nutrition boosters, and more.
Looking forward to starting your own gardening business online?
There is no need to worry, Krenai provides you with solutions that can help you go online. It helps you select the templates of website and apps, lets you pick up a package, integrate with third parties such as logistics and payment, and then make your portal go live. It also provides options such as in-built marketing solutions, branding of your products, designing the shopping cart, report, and analysis, etc. Visit us at www.krenai.com.
